Can librarians utilize the Long Tail?

Short answer: sort of.

Long answer: I think the only way librarians can effectively utilize the Long Tail effect is by guiding patrons to the Long Tail by the power of suggestion. As I mentioned in an earlier post, librarians hold some power as "new tastemakers." If a patron is looking for a "hit" that's unavailable, the librarian can guide the patron to a "nonhit" that's similar, but part of the Long Tail, rather than the mainstream.

I do this all the time in my work. Kids will ask me for the latest, greatest book, and if it's not in, I try to guide them to something similar but less popular. I'm sure that I say "if you like [book x], then you might like [book y]" a dozen times a day. Sometimes it works, and sometimes it doesn't, but it's important to me that I at least introduce the students to a new book or series.